UGC platform
UGC platform: videos from verified creators for your ads
Viewy is a UGC platform for brands: post a brief and choose from applications by more than 5,000 verified creators. On average, you receive your approved content in 7 days, ready to run as ads for 12 months.
- No subscription
- 12-month ad rights
- 3 revisions included
- 5,000+verified creators
- 48 hoursto receive dozens of applications
- 7 daysaverage lead time to receive your approved content
- 12 monthsof organic and advertising rights
Definition
What is a UGC platform, and what is it for?
A UGC platform connects brands with content creators to produce first-person videos (unboxing, test, review, demonstration) that brands post on their social media and use in ads. UGC (User Generated Content) is this authentic style of video, close to a review or testimonial. Viewy is a platform, not an agency: you post the brief and choose your creators.
- You post a brief and verified creators apply
- You select, then receive videos ready to run
- Usage rights, revisions and payment are handled in one place
Formats
Which UGC video formats can you request?
Specify the format in your brief: creators apply knowing exactly what you expect.
Unboxing
The creator opens the parcel and discovers the product on camera: a natural format for a first impression.
Product test
The product used in real-life situations, to show what it does and how it helps.
Review and testimonial
The creator gives their opinion in the first person, as they would to a friend.
Demonstration
The product shown step by step: ideal for explaining how to use it.
Why Viewy
Why choose Viewy as your UGC platform?
A brief, verified creators, videos ready to run: no agency and no rights negotiation.
Authentic videos
Unboxing, product test, review, demonstration: first-person videos that look like what your customers watch on TikTok, Instagram and YouTube.
Ready for advertising
12-month advertising rights included: run them on Meta, TikTok and YouTube, and optionally launch Partnership Ads from the creator's account.
Zero logistics
Brief, applications, messaging, revisions, creator payments and invoices: everything happens on Viewy.
What Meta reports about creator content
- 71%of consumers say they buy within days of seeing creator content on Meta apps
- 76%of Gen Z say they are open to discovering brands through creator content
- +7.5%off-site conversion rate with a testimonial, vs. standard campaigns
- +9.6%off-site click-through rate with a testimonial, vs. standard campaigns
How it works
Your UGC campaign in 4 steps
From posting your brief to running your videos, in a few weeks.
Post your brief
Product, key message, guidelines and expected format. Set your price: a fixed rate, or a range within which creators propose their own (see how pricing works).
Choose your creators
The first applications arrive within 48 hours. Target by country, language, age and audience size.
Receive and approve
Your approved content arrives in 7 days on average. Approve it, or request revisions: up to 3 per piece of content, with the revision deadline of your choice.
Publish and advertise
Use the approved videos organically and in ads for 12 months, on Meta, TikTok and YouTube.
Verified creators
Verified UGC creators, not random profiles
Every creator goes through an identity and professional-status check before they can apply. Their profile, including portfolio and social media accounts, is manually reviewed by the Viewy team.
- Target by country, language, age and audience size
- Receive applications within 48 hours
- Select the creators you like, based on their application and proposal
Revisions and messaging
Brief, chat and request revisions in one place
Each piece of content goes through a clear approval step. You follow progress, chat with the creator through messaging and request adjustments without leaving the platform.
- Up to 3 revisions included for each piece of content
- A revision deadline you set, from 1 to 30 days
- Approved content gathered in your workspace, ready to run
Usage rights
Usage rights for UGC videos: what is included
A UGC video is a copyright-protected work: the brand may only use it within the limits of the assignment of rights (article L131-3 of the French Intellectual Property Code, in French). On Viewy, these limits are set from the start of the campaign.
- 12 months of organic and advertising rights for each approved piece of content
- Use on Meta, TikTok and YouTube, with Partnership Ads as an option, run from the creator's account with their authorisation
Comparison
Viewy, Moggo, Youdji or Influee: which UGC platform should you choose?
Comparison of UGC platforms in France: Viewy, Moggo, Youdji and Influee
| Criterion | Viewy | Moggo | Youdji | Influee |
|---|---|---|---|---|
| No subscription | Yes | Yes | Yes | No : from €199/month |
| Price of a video | Set by the brand or proposed by creators, from €50 | Fixed, from €99 | Set by each creator | Set by each creator |
| Partnership Ads | Yes | No | No | Yes |
| Shopify integration | Yes : automated product import and shipping | No | No | No |
| Creator affiliation | Yes : sales commission via promo code | No | No | Yes : promo code or tracking link |
| Ambassador programme | Yes : UGC programme for your community | No | No | No |
Which brands?
A UGC platform for brands that advertise
Viewy is for brands that produce content for their social media and advertising campaigns.
DTC and e-commerce brands
Fill your product pages, social media and ads with authentic-style videos from creators.
Mobile apps
Have creators test your app and get demo videos ready to run.
Advertising agencies
Centralise UGC production for several clients, with the same rights and payment rules.
500+ DTC brands, mobile apps and advertising agencies trust us
“After more than three years with Viewy, we went from tedious processes to a turnkey solution for producing and distributing UGC at scale. The real turning point: pushing our best content as Partnership Ads on Meta. Our acquisition moved to another level and ROI followed.”
Matthieu BatteurCEO & Founder, Les Petits Culottés
Trusted by our customers
Our customers say it better than we do
Viewy X Cocorico : diviser son CPC par 2 grâce à une stratégie UGC centralisée
Cocorico : −50 % de CPC, jusqu'à −30 % de CPA, jusqu'à 60 contenus par mois
Viewy X Les Petits Culottés : produire +30 UGC par mois grâce aux parents abonnés
Les Petits Culottés : +30 UGC par mois grâce à la communauté de la marque
FAQ
Frequently asked questions
What is a UGC platform?
A UGC platform, or UGC marketplace, connects brands with content creators to produce authentic videos of their products. On Viewy, you post a brief, verified creators apply, you select, and you receive videos that you run organically and in ads.
What is a UGC video?
UGC stands for “User Generated Content”: a first-person video, shot in an authentic style close to a review or testimonial (unboxing, test, demonstration). Brands use it on their social media and in their ads.
What is a UGC creator?
A UGC creator is a content creator who shoots first-person videos for brands (unboxing, test, review, demonstration), without needing a large audience. On Viewy, every creator goes through an identity and professional-status check, and their profile is reviewed manually. Are you a creator? See the creator page.
How long does it take to receive videos?
You receive the first applications within 48 hours of publishing your campaign, and your approved content in 7 days on average. Each piece of content includes up to 3 revisions, and you set the revision deadline, between 1 and 30 days.
How do I write a UGC brief?
A UGC brief states the product, the key message, the guidelines and the format you expect (unboxing, test, review, demonstration). On Viewy, you also state your price: a fixed rate, or a range within which creators propose theirs. You then target by country, language, age and audience size.
How are creators verified?
Every creator goes through an identity and professional-status check before they can apply, and their profile is also manually reviewed by the team: portfolio and social media accounts.
Can I use UGC videos in ads?
Yes. Content from a UGC campaign includes 12 months of advertising rights. You can run it on Meta, TikTok and YouTube. Optionally, you can also run it as Partnership Ads, directly from the creator's account, with their authorisation.
What happens if the video doesn't match my brief?
You can request revisions, up to 3 per piece of content. If the content still does not suit you, you can request its rejection: Viewy reviews the request against the original brief. You only pay for the content you approve.
How much does a UGC platform cost? Is there a subscription?
Viewy is a solution with no subscription and no commitment. For each campaign, you set your price or let creators propose theirs, within a range you define. Viewy takes no commission on the advertising budget you invest directly with Meta, TikTok or Google, whether as a dark post or in Partnership Ads. You only pay for the collaborations you approve.
Email us at
support@viewy.frLaunch your first UGC campaign
Tell us about your product: we show you how to post a brief and receive your first applications.
- No subscription
- 12-month ad rights
- Approved content in 7 days on average
