Ambassador programme
Brand ambassador programme: turn your customers into content creators
Run a white-label programme for your customers: they create content for your brand, you receive it automatically and you only pay for the pieces you approve.
- White label
- Content received automatically
- No subscription
- €0subscription, no commitment
- 12 monthsof organic and advertising rights
- 0applications to sort through
- 100%of content created by real customers
What is it?
What is a brand ambassador programme?
An ambassador programme organises your relationship with your most engaged customers: instead of simply recommending your brand, they produce content for it. It follows your brand guidelines, and you roll it out wherever you talk to your customers.
- Share it by email with your customers, on your social media, on your website or via a QR code
- A white-label programme in your brand's visual identity
- Content received automatically, as it comes in
- Content to select: you stay in control of what is approved
Why an ambassador programme
Why launch an ambassador programme?
Your customers know your products and talk about them naturally. An ambassador programme turns that energy into a steady flow of customer-generated content.
A steady flow of content
You receive content over time, without recruiting each creator one by one.
Authentic content
It comes from real customers who actually use your products.
Reusable everywhere
Social media, product pages and advertising, with Partnership Ads authorisations in one click.
You stay in control
You choose which content to approve, and your programme stays in your brand's image.
How it works
How the Viewy ambassador programme works
From launching the programme to using the content, with you in charge of selection.
Roll out your programme
You roll it out to your customers as a white-label programme, in your brand's image.
Your customers create
They create content and send it in: it arrives automatically.
You select
You keep the content that fits your brand and your standards. You only pay for the pieces you approve.
You use it
On your social media, your product pages and in ads, for 12 months. Partnership Ads authorisations can be requested in one click.
Sharing
Share your programme where you talk to your customers
Four ways to invite your customers to join the programme, in your brand's visual identity.
By email
Invite your customers to join the programme in your emails.
On your social media
Share the programme with your community.
On your website
Offer the programme where your customers visit you.
With a QR code
A QR code to place on your packaging, printed materials or in store.
Selection and approval
You stay in control of every piece of content
Content arrives automatically in your Viewy workspace: you keep what fits your brand and your standards, and you only pay for what you approve.
- A white-label programme styled to your brand guidelines
- Content received continuously, without recruiting each creator one by one
- A piece-by-piece selection: only approved content is paid for
Using the content
Reuse your customers' content everywhere
The content you approve can be used across all your channels, for 12 months.
- On your social media: authentic content created by real customers
- On your product pages, to show your products being used by your customers
- In ads, with the option to request Partnership Ads authorisations in one click
Metrics
How do you measure the success of your ambassador programme?
Three indicators are enough to manage your programme.
Number of customers signed up
How many of your customers have joined the programme.
Number of pieces of content approved
How many pieces of content you have approved, and therefore paid for.
Advertising performance
The results of approved content when you run it in ads.
500+ DTC brands, mobile apps and advertising agencies trust us
“After more than three years with Viewy, we went from tedious processes to a turnkey solution for producing and distributing UGC at scale. The real turning point: pushing our best content as Partnership Ads on Meta. Our acquisition moved to another level and ROI followed.”
Matthieu BatteurCEO & Founder, Les Petits Culottés
Trusted by our customers
Our customers say it better than we do
Viewy X Les Petits Culottés : produire +30 UGC par mois grâce aux parents abonnés
Les Petits Culottés : +30 UGC par mois grâce à la communauté de la marque
Viewy X BZB : générer +1M de vues organique par mois grâce à sa communauté
BZB : +1 M de vues organiques par mois grâce à sa communauté
FAQ
Frequently asked questions
What is a brand ambassador programme?
It is a programme that invites your customers to create content for your brand. With Viewy, you roll it out white label, content arrives automatically, you select the pieces you like and you only pay for approved content.
What does “white label” mean?
The programme is presented in your brand's image, with your brand guidelines: your customers take part in your programme.
How do I share an ambassador programme?
You can share it by email with your customers, on your social media, on your website or with a QR code (see the sharing channels).
Who pays for the content?
Viewy is a solution with no subscription and no commitment. For each campaign, you set your price or let creators propose theirs, within a range you define. Viewy takes no commission on the advertising budget you invest directly with Meta, TikTok or Google, whether as a dark post or in Partnership Ads. You only pay for the collaborations you approve.
Can I use the content in ads?
Yes, you can use approved content organically and in ads for 12 months. You can also request Partnership Ads authorisations in one click to run it from the creator's account.
What is the difference between a creator campaign and an ambassador programme?
A creator campaign is aimed at the Viewy community: you post a brief, receive applications from verified creators and select profiles. An ambassador programme is aimed at your own customers: you roll out a white-label programme and they create content for your brand, automatically.
Which brands is it for?
For brands that already have engaged customers, ready to talk about their products: DTC and e-commerce brands, brands with an active community. All you need is a way to invite your customers: by email, on your social media, on your website or with a QR code. Les Petits Culottés and BZB explain in their video testimonials how they generate content through their community.
How do I measure the success of an ambassador programme?
Three indicators are enough: the number of customers signed up, the number of pieces of content approved, and their advertising performance.
How do I get started?
Request a demo: we reply the same day and walk you through the platform in 20 minutes. You can then activate your ambassador programme.
Email us at
support@viewy.frLaunch your ambassador programme
We walk you through the platform in 20 minutes and show you how to roll out a white-label programme to your customers.
- White label
- No subscription
