Partnership Ads · Spark Ads
Partnership Ads and Spark Ads: run your creators' videos as ads
Turn your best content into ads from the creator's account. Viewy centralises Partnership Ads authorisations and copyright for each collaboration.
- Meta, TikTok and YouTube
- Centralised authorisation codes
- 12-month authorisation to run
- 5,000+verified creators
- 12 monthsof advertising rights per piece of content
- 3 networksMeta, TikTok and YouTube
- 12 monthsof authorisation to run Partnership Ads
Definition
What is a Partnership Ad?
A Partnership Ad is an ad run from the creator's account, with your brand shown as the partner: Partnership Ads on Instagram, Spark Ads on TikTok, Partnership Ads on YouTube. It is also known as creator whitelisting.
- The ad keeps the identity of the original post: the creator's account, style and authenticity
- You benefit from the targeting and measurement of your Ads Manager
- You put budget behind content that already performs organically
- No new creative to produce
Why Partnership Ads
Why run creator content as Partnership Ads
Creator content looks like what users of these networks post: that is what makes it feel natural in a feed.
A format that stays natural
Rather than downloading the video and reposting it on the brand's account, you promote it from the creator's account.
Your best posts become your ads
You pick what works organically, then put budget behind it.
No new creative needed
The approved content runs as is: no new brief, no new shoot.
Full ad targeting
You use the targeting and measurement options of Meta, TikTok or Google Ads.
What Meta measured
- −19%cost per action (CPA), on average
- +13%click-through rate (CTR), on average
- −45%cost per incremental purchase (median)
- +35%incremental ROAS (median)
How it works
How Viewy centralises your Partnership Ads authorisations
Authorisations and codes are gathered in one place, linked to the relevant content.
Approve a piece of content
The content is approved in its campaign, with its advertising rights.
Get the authorisation
Set up your campaign to collect Partnership Ads authorisations on all your content, or request them at the end of each collaboration.
The creator provides the code
They send you the code through the platform.
Start running the ads
Use the code (or the shared access on YouTube) in Meta Ads Manager, TikTok Ads Manager or Google Ads.
By network
Meta, TikTok, YouTube: different methods, one platform
Each network has its own vocabulary and authorisation method: Viewy brings them together.
Instagram and Facebook (Meta)
Partnership Ads. The creator authorises you with a partnership code, or by granting permission to the partner.
TikTok
Spark Ads. The creator generates an authorisation code in the TikTok app and sends it to you.
YouTube
Creator Partnerships / Partnership Ads. The creator shares access to their video with your Google Ads account.
Rights and authorisation
Authorisation to run and usage rights: two separate things
An authorisation code technically allows the ad platform to run the content from the creator's account. It does not replace the usage rights, which are settled as part of your campaign.
- Every piece of content in a campaign includes 12 months of advertising rights
- Authorisation to run Partnership Ads (Ad Code) is also valid for 12 months
- For each collaboration, authorisations and copyright are gathered in one place, linked to the relevant content
500+ DTC brands, mobile apps and advertising agencies trust us
“After more than three years with Viewy, we went from tedious processes to a turnkey solution for producing and distributing UGC at scale. The real turning point: pushing our best content as Partnership Ads on Meta. Our acquisition moved to another level and ROI followed.”
Matthieu BatteurCEO & Founder, Les Petits Culottés
Trusted by our customers
Our customers say it better than we do
Viewy X Tediber : automatiser la création d'UGC organiques pour les partnership ads
Tediber : plus de 4 ans de collaboration, des UGC sponsorisés en Partnership Ads
Viewy X Les Petits Culottés : produire +30 UGC par mois grâce aux parents abonnés
Les Petits Culottés : +30 UGC par mois grâce à la communauté de la marque
FAQ
Frequently asked questions
What is a Partnership Ad?
A Partnership Ad (Partnership Ads on Instagram, Spark Ads on TikTok, Partnership Ads on YouTube) is an ad run from the creator's account, with your brand shown as the partner. It keeps the authenticity of the organic post while benefiting from ad targeting. Viewy centralises the collection of authorisation codes from creators.
What is the difference between Partnership Ads and Spark Ads?
The principle is the same: promoting a piece of content from the creator's account. Partnership Ads is Meta's format (Instagram and Facebook), Spark Ads is TikTok's. Each network has its own authorisation method: a partnership code, a code generated in the TikTok app, or shared access on YouTube.
What is an Ad Code or Spark Ads code?
It is the authorisation code the creator gives you so that you can sponsor their content from their account. With Viewy, you request it directly on the platform for an approved piece of content.
How do I request an Ad Code with Viewy?
Set up your campaign to collect Partnership Ads authorisations on all your content, or request them at the end of each collaboration, directly on the platform. The creator sends you the Ad Code through Viewy, then you use it in Meta Ads Manager, TikTok Ads Manager or Google Ads (on YouTube, the creator shares access to their video with your Google Ads account).
Do I need to produce new creative to run a piece of content as an ad?
No. You run the approved content directly, from the creator's account, using the authorisation code.
Can I use the videos in ads without an authorisation code?
Content from a campaign includes 12 months of advertising rights: you can run the videos on Meta, TikTok and YouTube. To run them from the creator's account (Partnership Ads), an authorisation code is required.
What is the difference between authorisation to run and usage rights?
The authorisation code technically allows the content to run from the creator's account; the usage rights define what you are entitled to do with the content and for how long. With Viewy, the advertising rights on a piece of content last 12 months, and so does authorisation to run Partnership Ads.
How much do Partnership Ads cost with Viewy?
Viewy is a solution with no subscription and no commitment. For each campaign, you set your price or let creators propose theirs, within a range you define. Viewy takes no commission on the advertising budget you invest directly with Meta, TikTok or Google, whether as a dark post or in Partnership Ads. You only pay for the collaborations you approve.
Email us at
support@viewy.frTurn your best content into ads
We show you how to request an Ad Code, track authorisations and start running ads from your Ads Manager.
- Meta, TikTok and YouTube
- 12-month ad rights
