Micro-influencer platform: verified creators post for your brand

It is a form of influencer marketing: creators, often with a smaller audience focused on a niche, post on their own channels to talk about your brand. On Viewy, you brief, select the profiles and approve the content, and payment follows your campaign.

Nano-influencers have a very small, close-knit audience, micro-influencers a small audience focused on a niche, and macro-influencers a wider reach. There is no official definition: on Viewy, nano-influencers have 1,000 to 10,000 followers and micro-influencers 10,000 to 100,000 followers.

Post a campaign on Viewy: verified creators apply and you select the ones that fit your brand. You target by country, language, age and audience size, then look at each profile's niche, portfolio, country and language (see how to choose your micro-influencers).

On Viewy, creators have from 1,000 to 100,000 followers (nano and micro-influencers). The goal is to find profiles that fit your brand, based on the quality of their social media and portfolio. You can test profiles organically on their own channels before amplifying the content with Partnership Ads to reach wider audiences.

You pay for the creation of the content, at a fixed price of your choice or within a range in which creators propose their rate, with assignment of rights for 12 months. You can then top this up with an additional payment based on the creator's organic post: either on the views generated within 7 days, or on the sales generated within 7 days.

You can measure the sales generated by a creator's organic posts by giving them a promo code to share with their audience when they publish their content. On Viewy, the code can be generated automatically for each creator through the Shopify integration, or set manually by the brand.

Viewy handles the whole commercial collaboration: the contractual side, invoicing (Viewy pays the creator and issues their invoices under an invoicing mandate) and the check of the mandatory disclosures, such as the “Publicité” or “Collaboration commerciale” label.

In a UGC campaign, the creator shoots a video that is delivered to the brand, which uses it on its social media and in ads. In an influencer campaign, the creator posts on their own channels, in front of their audience.

Yes. In France, when a creator publishes promotional content in exchange for payment, the law requires it to be clearly flagged (with the label “Publicité” or “Collaboration commerciale”). See the law, the decree and the DGCCRF practical guide (all in French).

Viewy is a solution with no subscription and no commitment. For each campaign, you set your price or let creators propose theirs, within a range you define. Viewy takes no commission on the advertising budget you invest directly with Meta, TikTok or Google, whether as a dark post or in Partnership Ads. You only pay for the collaborations you approve.